There is an unavoidable growing synergy between television and social media in the UK. On demand and catch up services are searchable on YouTube and are so well integrated, it is difficult for users to define if they are watching a YouTube or a streamed service. Television shows and even commercials are using social media to involve viewers and create a buzz around story lines.
The business advisory firm Deloitte claim that there is a limit to just how effective the merging of social media and television is. Deloitte’s findings affirm that it is young enthusiasts who fuel the success of these campaigns.
Archive for September 2nd, 2010
Television On Social Media
