Google webmaster tools icon
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  • Jan 29, 2014

Google's Disavow Tool: Recovering From Unnatural Inbound Links

A company recently approached me with the problem of inbound links that were in violation of Google’s webmaster guidelines. An SEO company they had previously contracted generated a large number of links pointing into the site. Once Google detected manipulative link building techniques, manual spam action was enforced on their domain. Subsequently Google stopped indexing the site and traffic dropped to almost nothing.

susumu icon
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  • Nov 13, 2013

Susumu now certified as a recommended supplier on RAR

We are excited to announce that Susumu is now listed as a recommended supplier on the Recommended Agencies Register (RAR). RAR measures the level of customer satisfaction of a company as well as other key information about the company. Only highly rated companies are listed in the register. To qualify for this, we were assessed in a number of areas including;

Google hummingbird SEO
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  • Oct 12, 2013

Google's Hummingbird

The most recent significant update to Google's search algorithm, known as the Hummingbird update, was announced last month. It is the largest update that Google have carried out since 2001 and has been in use for about a month before the announcement. Research and development for this update focused on improving how language is interpreted and understood.

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  • Apr 30, 2013

An Introduction to the Semantic Web

Semantic markup helps to make the web "machine understandable", in other words, it puts the information on the web page in context. By using semantic markup, a search engine is able to differentiate a name from a body of text. It also helps to define the relationship between the various pieces of information, so the name is actually the author of the body of text, which is an article.

Below is a great video explaining the basic principals of the semantic web:

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  • Dec 04, 2012

CRLF will be replaced by LF Error

Tracking the changes to a clients site with git is an essential part of the development process. Git provide a safety net (and crash mats under that...and a ladder back to where you were before) it also saves time and effort in deploying similar functionality across other sites.

An error that I have encountered is the infuriating "fatal: CRLF would be replaced by LF in...". Not only has this driven me partially mad reading the many, many explanations in Drupal.org and Stackoverflow.com, but it has also halted my progress on a project.