Producing content for a website can be an arduous task. Sometimes there is nothing more daunting than a blank sheet of paper waiting to be filled with lively and engaging content.
Before you begin there are a few points worth considering:
• What is the intent of the copy? Is it to provide information or to sell a product or service?
• What are the visitor’s interests and reasons for visiting your site?
It is Harder to Read Content on a Screen
The way people read content on a website differs from how people read printed material. Reading from a computer screen is harder, which is why most read 25% more slowly from a computer screen than from paper.
Content on the web should be more concise and up to 50% shorter than content for print. Visitors should be able to absorb the information easily, so avoid complex and promotional language.
Most People Scan Web Content Rather Than Read It
Visitors to your site are not likely to read large bodies of text word for word. This is why we suggest breaking up the information into bite-size chunks. Make use of headings, bullet lists and hyperlinked text to aid scannability.
People who are reading content on the web want to get the information they want and move on. They do not want to scroll through a large body of text or find information within intricate text.
