Social media is a point in question all professional bodies need to address. Forming a sound social media policy is essential for protecting intellectual property and confidential information.
For some organisations, social media is an essential part of their marketing strategy. Social media can assist in networking and showcasing work. Some industries, however, are heavily regulated and communication is managed, audited and archived.
Our previous two posts covered what Twitter was (What is Twitter?) and how to set up an account (Getting Started with Twitter). In this article, I am going to introduce TweetDeck, a powerful tool for managing your Twitter account. In fact, it is so essential that Twitter bought it for $40 million. It was built by a London based developer called Iain Dodsworth back in 2008.
Everybody seems to be talking about Twitter and almost every website seems to be asking you to follow them. If you are unsure about how to even use Twitter, you may be starting to feel left out. This article will follow on from my previous post, “What is Twitter?“, and is a practical guide to setting up an account and getting started.
In a nutshell, Twitter is a social network that allows you to post out short 140-character messages. This message (a.k.a. tweet) will be displayed to the people following you and those searching for keywords that appear in the tweet. This type of online communication is known as “micro blogging” and has grown in popularity partly because it is a relatively easy way of post messages and links out and participating in conversations.
Do your customers visit your premises?
Is your premises a social environment?
If the answer to both the questions above is yes, then Foursquare should be considered as a marketing tool for you. It is a location based social networking platform that allow people to ‘check-in’ to various locations and post updates that can be viewed by their friends.
There is an unavoidable growing synergy between television and social media in the UK. On demand and catch up services are searchable on YouTube and are so well integrated, it is difficult for users to define if they are watching a YouTube or a streamed service. Television shows and even commercials are using social media to involve viewers and create a buzz around story lines.
The business advisory firm Deloitte claim that there is a limit to just how effective the merging of social media and television is. Deloitte’s findings affirm that it is young enthusiasts who fuel the success of these campaigns.
I have been on Twitter daily for years now, and by now I have really grown fond of some twitter-ers. Here is my list…..
