Do your customers visit your premises?
Is your premises a social environment?

If the answer to both the questions above is yes, then Foursquare should be considered as a marketing tool for you. It is a location based social networking platform that allow people to ‘check-in’ to various locations and post updates that can be viewed by their friends.

Foursquare rewards users with badges depending on how many times users check into locations. The highest badge a user can get for frequently checking into a location is ‘mayor’.

Foursquare allows the owners of listed businesses to offer rewards and incentives for people who visit their location. Here is a great video explaining Foursquare and how it can work as a great marketing tool.

A great video explaining Foursquare marketing for small businesses

If you would like more information on using Foursquare for your business, please feel free to get in touch on 020 7193 8378.

There is an unavoidable growing synergy between television and social media in the UK. On demand and catch up services are searchable on YouTube and are so well integrated, it is difficult for users to define if they are watching a YouTube or a streamed service. Television shows and even commercials are using social media to involve viewers and create a buzz around story lines.
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I have been on Twitter daily for years now, and by now I have really grown fond of some twitter-ers. Here is my list…..please feel free to add your own at the bottom:

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It was not a question of if, but when. Sony Pictures has released the trailer of ‘The Social Network’, which is the story of the birth and growth of Facebook. The Radiohead song “Creep” playing in the trailer, it appears the film will not simply be a rags to riches tale, but something that may even question the issues and controversy surrounding the most popular social networking site to date.

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It is relatively easy for an unknown brand to build a community on Twitter, but without communicating with them effectively, there is little that can be gained from this platform. Here is a simple guide to help you to understand the communication value of Twitter.

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