Do your customers visit your premises?
Is your premises a social environment?

If the answer to both the questions above is yes, then Foursquare should be considered as a marketing tool for you. It is a location based social networking platform that allow people to ‘check-in’ to various locations and post updates that can be viewed by their friends.

Foursquare rewards users with badges depending on how many times users check into locations. The highest badge a user can get for frequently checking into a location is ‘mayor’.

Foursquare allows the owners of listed businesses to offer rewards and incentives for people who visit their location. Here is a great video explaining Foursquare and how it can work as a great marketing tool.

A great video explaining Foursquare marketing for small businesses

If you would like more information on using Foursquare for your business, please feel free to get in touch on 020 7193 8378.

There is an unavoidable growing synergy between television and social media in the UK. On demand and catch up services are searchable on YouTube and are so well integrated, it is difficult for users to define if they are watching a YouTube or a streamed service. Television shows and even commercials are using social media to involve viewers and create a buzz around story lines.
The business advisory firm Deloitte claim that there is a limit to just how effective the merging of social media and television is. Deloitte’s findings affirm that it is young enthusiasts who fuel the success of these campaigns.

The recent BT advert featuring the Adam and Jane saga came to an end with an online campaign for the public to decide what happens next via Facebook. Over 1.6 million Facebook users voted. Although hailed a success, the question still remains, is that a big enough slice of the UK’s 24.2 million Facebook pie?

I have been on Twitter daily for years now, and by now I have really grown fond of some twitter-ers. Here is my list…..please feel free to add your own at the bottom:

Kingsley2

The original social media hacker! His social media firehose is an absolute must for me.

shortfilmfest

Many of the Susumu team are keen short film producers, @shortfilmfest keeps us in touch with some of the most interesting and award winning short films.

JamieTheakston

The original boy next door.

rustyrockets

The twisted brother of the boy next door!

LondonCourses

Some great local courses aimed at working adults.

TechCrunch

One of my top profiles to follow to keep in the loop about new developments in technology which may affect social media platforms.

BillGates

Although I am a Mac addict, I have to keep up with Microsoft founder and charity supporter Bill.

KevinSpacey

Globally recognised actor and theatre owner.

Schwarzenegger

The terminator appears to put a lot of time and effort into his miroblogging presence, he certainly managed to engage an audience.

blueflameit

Phil Taylor, the well known Joomla expert.

MediaFunnel

A great social media tool and twitter resources.

shitmydadsays

When I find myself feeling wound up and stressed out, I take advice from an explicit 74 year old who tells it how it is. Classic.

Who do you like to follow and why?

It was not a question of if, but when. Sony Pictures has released the trailer of ‘The Social Network’, which is the story of the birth and growth of Facebook. The Radiohead song “Creep” playing in the trailer, it appears the film will not simply be a rags to riches tale, but something that may even question the issues and controversy surrounding the most popular social networking site to date.

Here is the trailer, let us know what you make of it.

It is relatively easy for an unknown brand to build a community on Twitter, but without communicating with them effectively, there is little that can be gained from this platform. Here is a simple guide to help you to understand the communication value of Twitter.

If you are using Twitter as an advertising tool, take steps to ensure you are not flooding people’s timeline with annoying advert like status updates and links to your website. While mentioning your services is perfectly acceptable within reason, it should not be all that you have to say over Twitter.

Using Twitter as a communication tool to converse with your community is a highly recommended strategy. It not only allows you to be involved in what people are saying about your brand, but you can also provide a better customer experience by responding to queries or problems directly.

If you would like to develop your brand strategy for Twitter, please do not hesitate to contact us.