Since the widespread popularity of the Internet, there have been protocols in governance and information distribution guidelines particularly in public markets. The AIM rule 26 is the current information dissemination authority for websites of AIM listed companies.
Susumu have experience working with AIM listed companies beyond the scope of simply designing their websites. Our team has been developing and maintaining compliant websites since the introduction of the AIM rule 26 in 2007. Our specialist experience in AIM listed companies together with our knowledge in web development allow us to build your corporate identity and online presence efficiently and to the highest standards.

Web Design and Content Management

New web technology, particularly in the domain of content management, is making it easier to update and disseminate information. There are a number of applications to manage time sensitive publishing, information distribution, tracking and content management.

Some of our AIM website features and services include:
•    RSS Feeds
•    PDF Downloads for Site Documents
•    Site Accessibility for Mobile Devices
•    Enterprise Level Visitor Analytics
•    Mailing List Signup
•    Hosting Space and Setup Services
•    Domain Name Management and Setup Services
•    Web Security

All web design solutions are scalable to grow with the organisation. Full support is available from Susumu throughout the life of the website.

Mobile Web Technology

As mobile technology is becoming more widespread, so is the demand for websites to be accessible for mobile browsers. All our latest websites are designed with alternative mobile access to ensure your website can be accessed through any device.

News Letters

Susumu offer ongoing newsletter services with email database maintenance. This includes email newsletter template design and campaign analytics that track the newsletter responses.

Corporate Identity

Susumu have a portfolio of past AIM clients with a corporate identity developed to align them with their market. The importance of corporate identity cannot be overlooked, as it is the visual representation of an organisation.
Susumu offer subsidiary services including corporate stationary orders, business card design and printing.

Social Media

“In the past, corporate communications teams were charged with preserving a company’s reputation. However, with the advent of social media, all departments can play a role in monitoring and upholding corporate reputation.
For IR, that role is about being aware of where investors are gathering information, and helping to shape that information. The IR team has a unique perspective on what topics could be of interest or detriment to the organization. The IR team also has its own set of stakeholders and influencers worth watching, and is in the best position to spot conversations of risk to a company’s valuation.
Increasingly investors are developing their strategies based on information gleaned online: news coverage by traditional media outlets, conversations on blogs, investor chat rooms, Twitter. By monitoring those same conversations and sources you can easily gauge consumer and investor sentiment about your brand and determine whether action is required. Being able to respond to growing issues in real-time is a valuable tool in helping shape your company’s online buzz.

As the investment community becomes increasingly digital; IR departments can use their unique perspective to help protect their company’s reputation online. The investment can be scaled to reflect an IR team’s busy reality, but the time is now: Stop wondering and start listening.”

- Dna13 Investor Relations on Social Media Whitepaper 2010

Whilst research in the area of social media as applied to investor relations is still relatively new, it is clear that companies should be prepared for the eventual integration. Susumu can provide you with everything you need to use the developments in web technology advantageously.

If you would like more information on AIM compliant web design, please contact us.

A good logo design can mean the difference between a pretty picture or a professional brand identification that potential clients can recognize and associate your services with. With hundreds of services offering cheaper and cheaper design packages, it can be difficult to know who to choose to develop your corporate identity.

One of the first things to check is the design portfolio. This is where quality heavily outweighs quantity. The few (or hundreds of) logos a designer chooses to show speaks volumes. Aside from being unique, a good logo should be strong and simple. It should also be transferable in terms of colour and theme and scale well.

Logos should be designed with a few general points in mind.

• Who is the target market the logo should appeal to?
• Where will the logo appear?
• What services or products offered by the company?
• What is the company’s unique selling points?

It is not uncommon for people to try to save money on what is probably the most important visual representation of their brand by “getting it done on the cheap” by friends or amateurs. This can have disastrous results, making your brand appear unappealing at first glance. In turn, this can lead to problems in reproducing the logo for print or digital versions and eventually even costly re-branding.