Since the widespread popularity of the Internet, there have been protocols in governance and information distribution guidelines particularly in public markets. The AIM rule 26 is the current information dissemination authority for websites of AIM listed companies.
Susumu have experience working with AIM listed companies beyond the scope of simply designing their websites. Our team has been developing and maintaining compliant websites since the introduction of the AIM rule 26 in 2007. Our specialist experience in AIM listed companies together with our knowledge in web development allow us to build your corporate identity and online presence efficiently and to the highest standards.

Web Design and Content Management

New web technology, particularly in the domain of content management, is making it easier to update and disseminate information. There are a number of applications to manage time sensitive publishing, information distribution, tracking and content management.

Some of our AIM website features and services include:
•    RSS Feeds
•    PDF Downloads for Site Documents
•    Site Accessibility for Mobile Devices
•    Enterprise Level Visitor Analytics
•    Mailing List Signup
•    Hosting Space and Setup Services
•    Domain Name Management and Setup Services
•    Web Security

All web design solutions are scalable to grow with the organisation. Full support is available from Susumu throughout the life of the website.

Mobile Web Technology

As mobile technology is becoming more widespread, so is the demand for websites to be accessible for mobile browsers. All our latest websites are designed with alternative mobile access to ensure your website can be accessed through any device.

News Letters

Susumu offer ongoing newsletter services with email database maintenance. This includes email newsletter template design and campaign analytics that track the newsletter responses.

Corporate Identity

Susumu have a portfolio of past AIM clients with a corporate identity developed to align them with their market. The importance of corporate identity cannot be overlooked, as it is the visual representation of an organisation.
Susumu offer subsidiary services including corporate stationary orders, business card design and printing.

Social Media

“In the past, corporate communications teams were charged with preserving a company’s reputation. However, with the advent of social media, all departments can play a role in monitoring and upholding corporate reputation.
For IR, that role is about being aware of where investors are gathering information, and helping to shape that information. The IR team has a unique perspective on what topics could be of interest or detriment to the organization. The IR team also has its own set of stakeholders and influencers worth watching, and is in the best position to spot conversations of risk to a company’s valuation.
Increasingly investors are developing their strategies based on information gleaned online: news coverage by traditional media outlets, conversations on blogs, investor chat rooms, Twitter. By monitoring those same conversations and sources you can easily gauge consumer and investor sentiment about your brand and determine whether action is required. Being able to respond to growing issues in real-time is a valuable tool in helping shape your company’s online buzz.

As the investment community becomes increasingly digital; IR departments can use their unique perspective to help protect their company’s reputation online. The investment can be scaled to reflect an IR team’s busy reality, but the time is now: Stop wondering and start listening.”

- Dna13 Investor Relations on Social Media Whitepaper 2010

Whilst research in the area of social media as applied to investor relations is still relatively new, it is clear that companies should be prepared for the eventual integration. Susumu can provide you with everything you need to use the developments in web technology advantageously.

If you would like more information on AIM compliant web design, please contact us.

There has been a receipt spate of attacks on the WordPress platform. The attacks appeared to be a campaign to spread malware through thousands of legitimate sites. The attacks appear to redirect users to malicious sites known as scareware sites which claim to have identified an infection.
If you are using WordPress, here are some hand hints and tips for securing your site.

Create a Strong Password

This may seem like an obvious piece of advice, but investigations into the WordPress attacks by WPSecurityLock found that..

“…99 percent of the sites that we have seen and fixed had very weak passwords to both their FTP and their hosting accounts” [Regina Smola, co-founder of WPSecurityLock]

Avoid Using “admin” as a Username

This is the default user that is created when WordPress is first installed. There have been several methods of exploiting this user that have been developed over time. A new  username and password should be created with all the administrative privileges. The admin username should be deleted straight after.

Create Custom Login Links

Anyone who has used WordPress before knows the default login address of www.yourdomain.com/wp-admin.php, especially hackers. Malicious bots can also gain access to your files with this default information. Custom logins addresses can be created to prevent unauthorised people from gaining access to the login screen.

Limiting Login Attempts

A login limiter prevents hackers and scripts from guessing your password through trying several possible variations. With login limiters, you can set how many attempts to login are allowed before ‘locking out’ an IP address.

Limiting IP Address Access

If you always login into your WordPress administration panel from a single location like your office, then it is wise to limit the IP access. This basically means only your office computer (and the others you choose) can access the administration panel. This will deny you access should you try to gain access unsung another computer.

WordPress Virus Protection and Firewalls

There are plugins that can be activated to protect against malicious code such as bot injections and other malicious exploits. Many of the good options provide email alerts with information on suspicious activity.

Update to the Latest WordPress Version

This is a must for anyone who uses WordPress! After each version update, WordPress publishes the weaknesses and bugs that were found in the previous version.

If you would like more information on WordPress and protecting your WordPress site, please feel free to contact us today for a no-obligation chat.

If you can not answer this question, then you have a website that is not being tracked. This can mean you are missing out on valuable data such as how people are finding your website, where in the world visitors are coming from and how they are using your site. This is crucial information needed for monitoring how well your business is performing online.
The tool we set all our clients up with here at Susumu is Google Analytics. This is an industry standard monitoring tool which is completely free to use. It can be used to monitor multiple sites and in a number of ways. It can be used on sites built in any platform.

Google Analytics will track the pages that contain the Google Analytics tracking code. The tracking code is a piece of Javascript that is added to each page of your site. This is usually done manually, but there are a number of plugins and tools (built for specific platforms) that can be used to propagate the code through the site.
Google Analytics is set up with every website we design and for every client we give market services to. Here are just a few reasons why:

The Google Analytics Dashboard

The dashboard gives an overall picture of the popular statistics including how many visitors you have had to your site, the traffic sources and visitors by geographic location. This reports displayed on this page can be changed by simply dragging and dropping into a relevant format.

More in-depth and comprehensive reporting is also available for each section.

Visits and Site usage

The number of daily page visits are displayed graphically at the top of the dashboard. This has a feature to compare two different date ranges on the chart and in the site usage section.
Amongst the useful statistics given , the bounce rate is a very important aspect. The bounce rate tells you how many visitors entered your site, but left without going any further. In other words, how many people ‘bounced’ straight back out of your website.

Geographic Data

Google Analytics generates deep geographic data so you can track not only where vistors are located, but also geographic performance. You can see the time on site and bounce rate based on locations.

The site overlay is particularly useful for monitoring how people are using your navigation. This feature opens your site up with statistical information on all the links for that particular page. You can then navigate around your site using site overlay to find links analytics on other pages.

Keyword Source

This lists the keywords visitors have typed into search engines to reach your site. This is important if you are optimizing your site for organic search engine results and to keep up with related trends.

Filters

Filters help to generate data which is as accurate as possible as internal traffic can be excluded. Visits made by yourself, your web developer and your staff can skew the data.

Would you like to have Google Analytics set up for an existing website?
Do you already have Google Analytics and would like to learn more?
Please contact us for more information.

Are there other feature of Google Analytics you love? Please feel free to add them as comments below.

Without a website, you risk potential clients not finding you and existing clients wondering if you are still operating. If a website is designed and developed well, it can streamline your work flow and give you valuable insight into how people are responding to your online presence.

Take some time to decide what the purpose of your Website  will actually be.

• Do you want a ‘brochure’ site to just display information professionally?

• Do you want your site to attract new clients?

• Do you want your site to be an online market place?

What Sort of Websites Do You Like?
It is worthwhile exploring what your competitors and unrelated organisations alike are doing online. From this you can build a picture of what you do and don’t like, what you think may work for you and what sort of results you would like it to bring about.

How Will Your Website Fit into Your Business?
A website should be a business investment, not an arbitrary expense. Your website should integrate with your activities such as customer relations, sales and dissemination of information.

Talk to You Web Developer!
By now you may have an idea of what you want out of your website, but it is important to keep an open mind when talking to your web developer. You may like the look of an unusual font or layout style, but this may be impractical and may hinder usability for you visitors.

On a somewhat seperate note, it infuriates me some of the advertisements online which are actually pure cons. You’ve probably seen one for the acai berry diet. I know they are cons but decided to click through to see what actually happens. I got taken to some fake blog about some woman who’d done the diet and it was amazing and worked. Then offered a ‘free’ trial from the Acai Burn website. Having filled out the form which supposidly calculates if you are eligible for the free triaI, the page indicated I was below normal BMI but still offered me the deal! I tried to navigate away and a pop up box came up with a ‘live assistant’ saying don’t go and trying to offer me deals.

This is our transcript below, which I found quite amusing. It’s just infuriating when they are ripping off millions of people, but then again if someone falls for it they should really know better! It’s obviously a computer ‘talking’ to me but the results are still amusing:

Lisa Says:Hey Wait! Before you go, I have just been authorized to give you a $3 Discount on shipping for your trial of the Number #1 Weight Loss product in America! To take advantage of this today only special offer just CLICK HERE.

Lisa Says:And with our 60-day Money Back Guarantee if you are not satisfied with the results, simply return for a refund. That’s how sure we are that AcaiBurn can work for you!

Lisa Says:When you are ready just type ‘Hi’ to chat with me today…

You:Hi

Lisa Says:Hey thanks for chatting with me today! My Name is Lisa and i’m here to answer any questions you might have and to make sure that you take full advantage of this limited trial offer. Just CLICK HERE.

Lisa Says: Discover the secrets of the Amazon, the Acai berry is found in the remote rainforest’s of Brazil and is reported by many to be the #1 Superfood in the world.

Lisa Says:If you sign up today I can offer you a 100% risk free trial, and you can personally find out why this tiny purple berry is causing headlines across the world. Just simply CLICK HERE to get started.

You:I wasn’t sure if I should try this product

Lisa Says:So would you like to start losing weight now… I can offer you this VERY limited RISK-FREE trial and a $3 shipping discount for today only! CLICK HERE if you would like to start.

You:it says my BMI is below normal, so maybe this isnt right for me, what do you think?

Lisa Says:Understandable, but please don’t hesitate, this is a limited time discount that I am authorized to offer you right now through this chat. CLICK HERE because this offer may not be available tomorrow.

You:so do you think i should be annorexic?

Lisa Says:Your trial bottle contains a 1 month supply of the amazing Acai berries in pill form. Try AcaiBurn and see what everyone is talking about. All you pay today is the discounted shipping fee of $1.95! With AcaiBurn you will discover why this tiny purple power berry has been making headlines across the nation. Simply CLICK HERE.

You:no thanks

Lisa Says:Ok Sure, but remember this is a 100% Risk Free trial, all we ask is that you cover the small cost of shipping.

Lisa Says:You are also covered by our 60 day money back guarantee. So what have you got to lose? To take advantage of this Risk Free trial of AcaiBurn just CLICK HERE.

The AIM Rule 26 was introduced in August 2007 and applies to all companies whose shares are traded on the Alternative Investment Market (AIM). The AIM Rule 26 requires these companies to have a corporate website where specified governance and financial information is available. The AIM Rule 26 website must be in place and fully functional from the date of flotation.

Susumu has notable experience in developing and even managing AIM Rule 26 compliant websites. Many of our clients opt for a secure content management system, which means they can update the information themselves with even basic computer knowledge. Clients can gain access to update information from anywhere with an Internet connection by going to a specified address and simply entering their secure username and password.

AIM Rule 26 compliant websites include:

Contact details page
Contact form
Company Overview
Share Information
The company’s key information
Board and committee information page
Constitutional documents
Shareholder communication
Share information
Key financial information
News and Announcements
Advisers and Analyst details

RSS feeds so shareholders can easily be alerted when updates are made.
Professional emails can be set up, i.e. you@yourdomain.com.