Online Marketing

Twitter ImageIt is all very well having a website for your business or brand, but this is only half of the equation. If people cannot find your website your efforts are not achieving the results they deserve. The other part of the equation is online marketing. The internet is a global network of connections which break down geographical barriers – effectively leveling the playing field for all players big and small. Competition is out there – we aim to provide strategies and planning to help you rise above it.

Online Marketing Planning and Strategic Implementation

  • Research, competitor analysis, benchmarking, recommendations report
  • Monitoring using analytics such as the free and comprehensive Google Analytics
  • Blogging, Social Media Tools, Email Marketing, SEO, Link building
  • Search Engine Optimisation

The initial stage of our approach to online marketing is with researching the marketplace to see if there is an online market dimension for the products and services that your business offers. We will then analyse the current search terms in use by competitors, looking particularly at what the terms are and how much they are in use. If applicable we will benchmark your existing site against competitors. The next stage involves creating a report on what the best key-phrases are for your website and guidelines about the structure and content of your website and how best to achieve results in search engines.

Social Media Direction PostBlogging, Social Media Tools, Email Marketing, Link building strategy

Depending on your needs, we can consult on a variety of tools to increase targeted traffic to your site. Blogging is a great way to create fresh new content for your website which not only will be of interest to your target audience but also search engines. Email marketing is useful for making direct contact with pre-designated groups in your list about new products, events or simply keeping in touch to maintain your relationship. Social media tools such as Twitter, Facebook and LinkedIn, to name a few popular ones, are also important avenues where you can build relationships with your fans and followers. It is another more interactive dimension of your online presence.

Whilst social media is a relatively new marketing landscape, constantly changing, we stay up to date with the latest technologies and techniques to keep you informed about what is the best strategy to take in these new and uncharted waters, specific to your needs.

 

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